There will always be local people that object to new development simply because it's near where they live. As a developer, accepting and understanding these NIMBY motivations can help improve your chances of success.
Increase your confidence and give great interviews
Sometimes, whether by accident, design or because of external events, it's necessary to speak to journalists.
It can be daunting at first, but with the right media training, you can become a polished and engaging spokesperson for your organisation, able to respond confidently and give authentic and compelling interviews.
Our one day media training course will prepare you for every media opportunity, whether that's in your local press or on TV and radio.
COURSE AIMS AND OBJECTIVES
To understand media expectations, how the media works and what makes a media story
To understand the importance of preparation and having ‘key messages’ to deliver
To help participants learn how to ‘get their messages across’ in media interviews
To help participants build on their strengths and increase their confidence
To share techniques for controlling interviews and managing interruptions
To prepare participants so they can deal with difficult questions
Our media courses are very much ‘hands-on’. Most of the day is spent recording roleplay interviews with media professionals based on realistic and credible scenarios that are very close to the ‘real thing’. These interviews are then replayed and delegates receive constructive, individual feedback.
We also include ‘down-the-line’ TV interviews where the interviewee looks into the camera lens and the reporter is at another location. And there are roleplay print and website interviews with a newspaper journalist, followed by constructive feedback.
Our media training course is open to a maximum of 6 delegates. This helps maximise one-to-one interviewing and feedback time, and allows our delegates to apply lessons learned and quickly improve both performances and confidence. Additionally, we use three trainers on the day, meaning we can more than double the number of interviews each participant completes, since interviews can be carried out simultaneously. ‘Waiting-to-be-interviewed’ time is significantly reduced as a result.
Our team is composed of highly experienced journalists who are also skilled trainers. Over many years they have successfully delivered media training in the North West of England to the NHS, Siemens, the Co-op, Merseyrail, the North West Business Leadership Team, Lancashire and Manchester Councils and many other companies and organisations.
They include reporters working in TV and radio, the former BBC TV political editor in the North West, and a former editor of the Lancashire Evening Post who was also head of communications for a planning authority in one of the UK’s most sensitive environmental locations.
By attending our media training, you will:
Increase your confidence in your ability to handle challenging media interviews
Benefit from a stimulating, enjoyable and instructive day
Gain a grounding in communication techniques that can be applied to other situations
As well as all course materials, you'll get breakfast on arrival, lunch and regular refreshments.
WHO SHOULD ATTEND
Leaders and managers in any business can benefit from media training, whether to help enhance or safeguard the organisation's image and reputation. It is particularly helpful to individuals working in or with 'controversial' sectors and projects.
Our media training is available at just £995 per person plus VAT charged at 20%. Terms and conditions apply. Early booking discounts may be available. Check availability and book here.
Some of those that set themselves against new development will do everything they can to stoke opposition, including spreading false information. You need to be 'always on' and ready for rapid rebuttal.
We service five distinct groups of clients
Private sector developers
We work with private sector businesses seeking to develop new infrastructure across large-scale renewables, road and rail, onshore oil and gas, housing and waste along with businesses that operate existing assets in some of these sectors.
We can partner local authorities that want to develop a portfolio of energy generation assets within their boundaries or that are seeking to build new transport infrastructure, such as bypass roads, and social housing.
We can help trade associations to engage with relevant audiences nationally and regionally, in order to raise awareness of important issues and build sector-specific support among influencers and decision-makers.
PR and Public Affairs consultancies
We can add value to the existing offering of PR and Public Affairs consultancies by bringing focused supporter identification and mobilisation services for client projects they're working on.
We can take over the burden of managing stakeholder engagement and public consultation for projects, allowing planners to get on with what they do best.
If social media is part of your stakeholder engagement strategy, it's got to be two-way or it can do more harm than good.
We'll meaningfully consult your stakeholders.
We will design and deliver a genuinely two-way consultation process that ensures all stakeholders can input into your plans at the pre-application stage, giving you the opportunity to tailor them accordingly. Our public consultation efforts will usually include:
- Operating a freephone enquiry line
- Accepting freepost submissions
- Providing an online consultation platform
- Communicating about the consultation
- Giving feedback
- Developing supporting collateral
Every contact touch point with individual stakeholders is recorded in a CRM system so that we can report on how many people have been reached, track sentiment, and make sure all views are heard.
Our public consultation efforts will naturally also include hosting stakeholder engagement events.
Get insights into who and where your stakeholders are.
We can map your stakeholders to give you a single view of who and where they are. As we build the map, we will also identify the people that influence them and the people they are most likely to have an influence on.
When undertaking stakeholder mapping, we'll consider:
- Potential suppliers
- Local politicians
- Civic groups
- Local and national media
Our stakeholder maps are a living document that will evolve over time, growing and shrinking iteratively as our work unfolds, and are refreshed at regular intervals.
We'll get to know what people are thinking.
Before you even announce your plans, we can survey local opinion to get an early indication of the likely public reaction to your scheme.
- Identify participants
- Conduct online and offline surveys
- Classify opinion
- Determine the local mood
Once we have an understanding of local sentiment, we can help you to devise a communications and stakeholder engagement approach that ensures your plans address likely concerns even before they are voiced. Not only that but we can repeat our survey work at regular intervals to gauge how stakeholders are responding, enabling you to react accordingly.
We design and deliver events to remember.
We design and deliver high quality events, whatever your needs, that leave a lasting positive impression.
- Public 'town hall' meetings for residents
- Drinks mixers for supporters
- 'Meet the Buyer' supply chain events
- Supporter recruitment drives
- Conferences and seminars
The size and scale of event can be tailored to meet your objectives and your budget, and can be conducted as part of or alongside your statutory public consultation efforts.
In each case, we will source the necessary venues and arrange any required catering, issue invitations and collate RSVPs, procure guest speakers where needed, supply name badges for delegates, manage attendance on the day, and provide all appropriate collateral - ranging from information boards around the room, to screen presentations and information leaflets. We will also risk assess your event and, if it's linked to a 'controversial' planning application and so could be targeted by protestors, we'll discreetly secure it too.
We will also obtain high quality photos from your events and use these for future publicity campaigns.
You might think that it's opposition to infrastructure schemes that holds-up progress, but in many ways apathy is to blame.