Increase your confidence and give great interviews
Sometimes, whether by accident, design or because of external events, it's necessary to speak to journalists.
It can be daunting at first, but with the right media training, you can become a polished and engaging spokesperson for your organisation, able to respond confidently and give authentic and compelling interviews.
Our one day media training course will prepare you for every media opportunity, whether that's in your local press or on TV and radio.
COURSE AIMS AND OBJECTIVES
To understand media expectations, how the media works and what makes a media story
To understand the importance of preparation and having ‘key messages’ to deliver
To help participants learn how to ‘get their messages across’ in media interviews
To help participants build on their strengths and increase their confidence
To share techniques for controlling interviews and managing interruptions
To prepare participants so they can deal with difficult questions
Our media courses are very much ‘hands-on’. Most of the day is spent recording roleplay interviews with media professionals based on realistic and credible scenarios that are very close to the ‘real thing’. These interviews are then replayed and delegates receive constructive, individual feedback.
We also include ‘down-the-line’ TV interviews where the interviewee looks into the camera lens and the reporter is at another location. And there are roleplay print and website interviews with a newspaper journalist, followed by constructive feedback.
Our media training course is open to a maximum of 6 delegates. This helps maximise one-to-one interviewing and feedback time, and allows our delegates to apply lessons learned and quickly improve both performances and confidence. Additionally, we use three trainers on the day, meaning we can more than double the number of interviews each participant completes, since interviews can be carried out simultaneously. ‘Waiting-to-be-interviewed’ time is significantly reduced as a result.
Our team is composed of highly experienced journalists who are also skilled trainers. Over many years they have successfully delivered media training in the North West of England to the NHS, Siemens, the Co-op, Merseyrail, the North West Business Leadership Team, Lancashire and Manchester Councils and many other companies and organisations.
They include reporters working in TV and radio, the former BBC TV political editor in the North West, and a former editor of the Lancashire Evening Post who was also head of communications for a planning authority in one of the UK’s most sensitive environmental locations.
By attending our media training, you will:
Increase your confidence in your ability to handle challenging media interviews
Benefit from a stimulating, enjoyable and instructive day
Gain a grounding in communication techniques that can be applied to other situations
As well as all course materials, you'll get breakfast on arrival, lunch and regular refreshments.
WHO SHOULD ATTEND
Leaders and managers in any business can benefit from media training, whether to help enhance or safeguard the organisation's image and reputation. It is particularly helpful to individuals working in or with 'controversial' sectors and projects.
Our media training is available at just £995 per person plus VAT charged at 20%. Terms and conditions apply. Early booking discounts may be available. Check availability and book here.
If you work in a 'controversial' sector, or are involved in bringing forwards plans for controversial-yet-critical infrastructure, you're going to be under the microscope at times. A bullet-proof reputation is a must.