Some of those that set themselves against new development will do everything they can to stoke opposition, including spreading false information. You need to be 'always on' and ready for rapid rebuttal.
If social media is part of your stakeholder engagement strategy, it's got to be two-way or it can do more harm than good.
We'll meaningfully consult your stakeholders.
We will design and deliver a genuinely two-way consultation process that ensures all stakeholders can input into your plans at the pre-application stage, giving you the opportunity to tailor them accordingly. Our public consultation efforts will usually include:
- Operating a freephone enquiry line
- Accepting freepost submissions
- Providing an online consultation platform
- Communicating about the consultation
- Giving feedback
- Developing supporting collateral
Every contact touch point with individual stakeholders is recorded in a CRM system so that we can report on how many people have been reached, track sentiment, and make sure all views are heard.
Our public consultation efforts will naturally also include hosting stakeholder engagement events.
Get insights into who and where your stakeholders are.
We can map your stakeholders to give you a single view of who and where they are. As we build the map, we will also identify the people that influence them and the people they are most likely to have an influence on.
When undertaking stakeholder mapping, we'll consider:
- Potential suppliers
- Local politicians
- Civic groups
- Local and national media
Our stakeholder maps are a living document that will evolve over time, growing and shrinking iteratively as our work unfolds, and are refreshed at regular intervals.
We'll get to know what people are thinking.
Before you even announce your plans, we can survey local opinion to get an early indication of the likely public reaction to your scheme.
- Identify participants
- Conduct online and offline surveys
- Classify opinion
- Determine the local mood
Once we have an understanding of local sentiment, we can help you to devise a communications and stakeholder engagement approach that ensures your plans address likely concerns even before they are voiced. Not only that but we can repeat our survey work at regular intervals to gauge how stakeholders are responding, enabling you to react accordingly.
We design and deliver events to remember.
We design and deliver high quality events, whatever your needs, that leave a lasting positive impression.
- Public 'town hall' meetings for residents
- Drinks mixers for supporters
- 'Meet the Buyer' supply chain events
- Supporter recruitment drives
- Conferences and seminars
The size and scale of event can be tailored to meet your objectives and your budget, and can be conducted as part of or alongside your statutory public consultation efforts.
In each case, we will source the necessary venues and arrange any required catering, issue invitations and collate RSVPs, procure guest speakers where needed, supply name badges for delegates, manage attendance on the day, and provide all appropriate collateral - ranging from information boards around the room, to screen presentations and information leaflets. We will also risk assess your event and, if it's linked to a 'controversial' planning application and so could be targeted by protestors, we'll discreetly secure it too.
We will also obtain high quality photos from your events and use these for future publicity campaigns.
You might think that it's opposition to infrastructure schemes that holds-up progress, but in many ways apathy is to blame.
PR is an essential component of stakeholder engagement
From message creation and testing, through narrative development and media relations, to drafting and issuing press releases, we have the capabilities to do it all and ensure that your voice is heard.
Our PR services are available either as part of an integrated stakeholder engagement campaign or on a standalone basis, and whether that's in support of a proposed new development or just to enhance and protect your reputation.
Integrated campaign publicity