Waste management, a risky business
According to the Health and Safety Executive, there are around 5,000 non-fatal injuries to workers in the waste management sector every year. In 2016/17, there were 14 fatalities. The fatal injury rate in the waste sector was around 15 times greater than the rate across all industries between 2012/13 and 2016/17. Only agriculture had a higher fatal injury rate over this period. It is clearly an industry with more than its fair share of workforce dangers.
But it also has a record of compliance failures. Between 2000 and 2018, the Environment Agency brought 2,858 prosecutions against waste businesses for environmental offences, with the companies and individuals involved racking-up fines of over £11 million.
And then there are all the fires that have blighted the industry in recent years. According to the Chief Fire Officers Association, over the last decade there have been around 250 incidents a year, with a number of large-scale and protracted incidents in recent years that have caused significant disruption to the fire service and local community. The cost to fire and rescue services of dealing with waste industry fires is estimated to be in the region of £16 million a year.
This record isn't only bad for the industry as a whole, it hurts the businesses involved by creating negative media and public attention that erodes 'reputational capital' - a problem exacerbated by the growth in internet and social media use, which enables bad news to travel even faster.
Protect and enhance your brand reputation
With all the risks inherent in managing a modern waste business, it's vital that operators develop mitigation strategies for when things go wrong. It starts with routinely securing positive publicity on a regular basis, as well as having a well thought-out crisis communications plan.
That's where we can help. As well as providing expert stakeholder engagement services when you want to build a new or extend an existing waste site, we also deliver a range of strategic and day-to-day PR and communications services aimed at protecting and enhancing your hard-won brand reputation.
Better still, we started out in life as a waste mamagement business in 2002 before evolving into the consultancy practice we've become, which means we bring insights and expertise that you won't find among tradtional PR and marketing firms.
Sign-up for your FREE crisis communications risk assessment
Get a FREE crisis communications risk assessment (normally £850 plus VAT) by completing the form below and we'll be in touch to make the necessary arrangements and talk you through what's involved. If you consent to us doing so, we'll also add you to our mailing list and send you occasional marketing emails to let you know about relevant special offers. This offer ends on 30th September 2018. One risk assessment per organisation. Terms and conditions apply, ask for details.