What we do
52M Consulting Limited is a stakeholder engagement and communications consultancy.
We work in 'third rail' issues where we help to engage, educate and inform relevant audiences in order to mobilise genuine supporters of controversial yet critical infrastructure projects.
Sectors and Projects We Support
The third rail is a track-side device that supplies power to electric trains, but it's also a metaphor for anything that has or can be expected to become so controversial that its traditionally seen as 'charged' and 'untouchable', and so our work spans:
Our Purpose Beyond Profit
We exist to help make sure that critical infrastructure gets built, for the benefit of society as a whole, with high levels of public acceptance in areas where schemes are proposed.
More than PR
Traditional PR-led approaches don't work when it comes to controversial developments - it's seen as all spin and no substance. Communicating with relevant audiences must be deeper, broader and more meaningful. That's what we do.